Academic Catalog

Marketing, Bachelor of Business Administration with a Concentration in PGA Golf Management (B.B.A.)

EKU Campus

Program Requirements

CIP Code: 52.1401

Summary Checklist for General Education

Element 1
A: Written Communication3
B: Written Communication3
C: Oral Communication3
Element 2
Quantitative Reasoning3
Element 3
A: Arts3
B: Humanities3
Element 4
Natural Sciences6
Element 5
A: Historical Science3
B: Social Behaviorial Science3
Element 6
Diversity of Perspectives Experiences6
Total Hours36

Students are expected to complete Elements 1 and 2 within their first 60 hours of college credit.


University Graduation Requirements
General Education36
Student Success Seminar
BUS 100Professional Development One1
Writing Intensive Course (Hrs. incorporated into Major/Supporting/Gen Ed/Free Electives category)
Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories)
ACCT - Marketing majors will fulfill ACCT with the following. (Credit hours will be counted in Major requirements)
Integrated Strategic Mgmnt
Major Requirements
Business Core Courses
Professional Development Series:
BUS 200Professional Development Two1
BUS 300Professional Development Three1
BUS 400Professional Development Four1
Nature of Business:
BUS 101Nature of Business3
Fundamentals Series: Environment and Tools of Business
Environment of Business
BUS 204Fundamentals of Business Law and Ethics3
Tools of Business
BUS 206Fund of Prob Solving w Excel3
BUS 207Fund of Interpersonal Bus Comm3
BUS 209Fundamentals of Financial and Managerial Accounting3
Essential Series: Functions of Business
BUS 301WFundamentals of Formal Commun.3
BUS 302Essentials of Finance3
BUS 303Essentials of Org Behav/HR Mgt3
BUS 304Essentials of MIS3
BUS 305Essentials of Marketing3
BUS 306Essentials of Supply Chain Mgt3
Mastery of Business:
BUS 402Integrated Strategic Mgmnt3
Supporting Course Requirements
Fundamentals Series: Environment and Tools of Business
Element 2, three hours, and Element 5B, three hours, included above
Environment of Business
Fundamentals of Microeconomics (Element 5B) G
ECO 231Fundamentals of Macroeconomics3
Tools of Business
Algebra: Polynomials (Element 2) G
Algebra: Functions & Matrices (Element 2) G
Choose from one of the following:
College Algebra (Element 2) G
Applied Calculus (Element 2) G
STA 270Applied Statistics4
Students must select one of the following Concentrations:24-40
General Marketing
Music Marketing
Marketing Research and Analytics
PGA Golf Management
Free Electives
Choose from 0-13 hours of free electives 20-13
Total Hours107-136

Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.


May include three hours approved business electives. Upper Division electives may be required to meet the University 43 hour upper division requirement.


Concentration Courses
MGT 201Introduction to Golf Management3
MGT 202Introduction to Golf Instruction3
MGT 203Golf Operations I3
MGT 204Golf Operations II3
MGT 205Analysis of the Golf Swing3
MGT 206Golf Operations and Administration3
MGT 207Advance Golf Instruction & Special Programs3
MGT 210Golf Operation III3
MKT 310Personal Selling3
MKT 350Consumer Behavior in Marketing3
MKT 455Marketing Research and Analysis3
PGM 349ACooperative Study: PGA Golf Management0.5
PGM 349BCooperative Study: PGA Golf Management0.5
PGM 349CCooperative Study: PGA Golf Management0.5
PGM 349DCooperative Study: PGA Golf Management0.5
PGM 349ECooperative Study: PGA Golf Management0.5
OHO 351Turf Grass Management (additional requirement)4
Exit Requirements
PGM 100PGA Playing Ability Test (completion of the PGA Playing Ability Test)0
PGM 101Orientation (completion of completion of qualifying level to PGA Golf Management)0.5
PGM 199PGA Education Level 1 (completion of Level 1 of PGA Education)0
PGM 299PGA Education Level 2 (completion of Level 2 of PGA Education)0
PGM 399PGA Education Level 3 (completion of Level 3 of PGA Education)0
PGM 499PGA Final Experience (completion of PGA Final Experience)0
Total Hours40