Sales, Minor
The Minor in Sales is designed to address the needs of all majors for hands-on professional development and sales training, given a full 50% of all undergraduate majors will have a sales job as their first job post-graduation. This training provides mentorship and experiential learning, as well as basic business knowledge to enhance career success in every field and major. The courses in this minor equip students with valuable skills to help them be successful in real sales environments. The courses are taught with a focus on role plays and professional interactions with business executives and intercollegiate competitive events. This minor requires demonstrated performance as evidence of communication and sales training for company recruiters. Students must earn at least 9 of the 18 hours required for the minor in residence at EKU and must earn a “C” or better in all courses comprising the minor.
Program Requirements
The Minor consists of the following courses:
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| Choose one of the following: | 3 | |
| Principles of Marketing | ||
| Principles of Marketing (NB) | ||
| Essentials of Marketing | ||
| MKT 310 | Professional Selling | 3 |
| MKT 350 | Consumer Behavior in Marketing | 3 |
| or MKT 540 | Business-to-Business Sales and Marketing | |
| MKT 508 | Sales Management | 3 |
| Choose 6 hours from the following: | 6 | |
| Applied Learning in Marketing | ||
| Internship in Marketing | ||
| Advanced Sales & Negotiations | ||
| Special Topics in Sales & Marketing | ||
| Total Hours | 18 | |