Academic Catalog

General Business, Bachelor of Business Administration with a Concentration in Business and Marketing Education/Teaching (B.B.A.)

EKU Campus

Program Requirements

CIP Code: 52.0101

Summary Checklist for General Education

Element 1
A: Written Communication3
B: Written Communication3
C: Oral Communication3
Element 2
Quantitative Reasoning3
Element 3
A: Arts3
B: Humanities3
Element 4
Natural Sciences6
Element 5
A: Historical Science3
B: Social Behaviorial Science3
Element 6
Diversity of Perspectives Experiences6
Total Hours36

Students are expected to complete Elements 1 and 2 within their first 60 hours of college credit.


University Graduation Requirements
General Education36
Student Success Seminar
BUS 100Professional Development One1
Writing Intensive Course (hrs. incorporated into Major/Supporting/Gen Ed/Free Electives category)
Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories)
ACCT - General Business majors will fulfill ACCT with the following. (Credit hours will be counted in Major requirements)
Integrated Strategic Mgmnt
Business and Marketing Education/Teaching concentration will fulfill with the following. (Credit hours will be counted in Professional Education requirements below.)
Clinical VI: The Professional Semester
Major Requirements
GPA Requirement for Business and Marketing Education/Teaching concentration: Minimum 2.75 for business teaching core and supporting courses, 2.75 for professional education requirements courses with a grade of C or better, and meet all requirements for student teaching.
Business Core Courses
Professional Development Series:
BUS 200Professional Development Two1
BUS 300Professional Development Three1
BUS 400Professional Development Four1
Nature of Business:
BUS 101Nature of Business3
Fundamentals Series: Environment and Tools of Business
Choose from four hours of the following:4
Environment of Business
Fundamentals of Business Law and Ethics
Tools of Business
Fund of Prob Solving w Excel
Fund of Interpersonal Bus Comm
Fundamentals of Financial and Managerial Accounting
Essential Series: Functions of Business
BUS 301WFundamentals of Formal Commun.3
BUS 302Essentials of Finance3
BUS 303Essentials of Org Behav/HR Mgt3
BUS 304Essentials of MIS3
BUS 305Essentials of Marketing3
BUS 306Essentials of Supply Chain Mgt3
Mastery of Business:
BUS 402Integrated Strategic Mgmnt3
Supporting Course Requirements
Fundamentals Series: Environment and Tools of Business
Element 2, three hours, and Element 5B, three hours, included above
Environment of Business
Fundamentals of Microeconomics (Element 5B) G
ECO 231Fundamentals of Macroeconomics3
Tools of Business
Algebra: Polynomials (Element 2) G
Algebra: Functions & Matrices (Element 2) G
Choose from one of the following:
College Algebra (Element 2) G
Applied Calculus (Element 2) G
STA 270Applied Statistics4
Students must select one of the following Concentrations:24-46
General Business
International Business
Global Supply-Chain Management
Corporate Communication and Technology
Business and Marketing Education/Teaching
Free Electives
Choose from 0-3 hours of free electives0-3
Total Hours99-124

Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.

Candidates earning a degree that leads to teacher certification must take the PRAXIS Series (Professional Assessments for Beginning Teachers) and PLT (Principles of Learning and Teaching) exams as a requirement for graduation. Candidates are encouraged to review the schedule for PRAXIS and PLT registration deadlines prior to beginning the senior year (

Specialty exams are required for each certification area sought and it may take more than one test date to complete all requirements. Candidates should confer with their education advisor/counselor to determine the most optimal time to take required exams.


Concentration Courses
CCT 270Entrepreneurship3
CCT 304SApplied Entrepreneurship and Service Learning3
Choose from one of the following:3
Personal Selling
International Marketing
Marketing for Entrepreneurs
Professional Education Requirements
EDF 203Educational Foundations3
EDF 204Emerging Instructional Technologies2
EDF 219Human Development and Learning3
EDF 413Assessment in Education2-3
EMS 300WCurriculum and Instructional Design1-3
EMS 474Disciplinary Literacy1-3
EMS 490Classroom & Behavior Management1-3
ESE 573Teaching Business and Marketing in Middle and Secondary Schools3
Special Education Introduction (Element 6) G
EDC 300Differentiation in Inclusive Classrooms3
Clinical Experiences
CED 100Clinical I: Introduction to the Education Profession0
CED 200Clinical II: Understanding the Learner0
CED 300Clinical III: Curriculum and Instructional Design0.5
CED 400Clinical IV: Diagnosis and Prescription0.5
CED 450Clinical V: Practicing Teaching1
CED 499Clinical VI: The Professional Semester9
Total Hours39-46

Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.