Marketing, Bachelor of Business Administration with a Concentration in Marketing Research and Analytics (B.B.A.)
Program Requirements
CIP Code: 52.1401
Summary Checklist for General Education
| Code | Title | Hours |
|---|---|---|
| Element 1 | ||
| A: Written Communication | 3 | |
| B: Written Communication | 3 | |
| C: Oral Communication | 3 | |
| Element 2 | ||
| Quantitative Reasoning | 3 | |
| Element 3 | ||
| A: Arts | 3 | |
| B: Humanities | 3 | |
| Element 4 | ||
| Natural Sciences | 6 | |
| Element 5 | ||
| A: Historical Science | 3 | |
| B: Social Behaviorial Science | 3 | |
| Element 6 | ||
| Diversity of Perspectives Experiences | 6 | |
| Total Hours | 36 | |
Students are expected to complete Elements 1 and 2 within their first 60 hours of college credit.
Major
| Code | Title | Hours |
|---|---|---|
| University Graduation Requirements | ||
| General Education | 36 | |
| Student Success Seminar | ||
| BUS 100 | Professional Development One | 1 |
| Writing Intensive Course (Hrs. incorporated into Major/Supporting/Gen Ed/Free Electives category) | ||
| Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories) | ||
| ACCT - Marketing majors will fulfill ACCT with the following. (Credit hours will be counted in Major requirements) | ||
| Integrated Strategic Mgmnt | ||
| Major Requirements | ||
| Business Core Courses | ||
| Professional Development Series: | ||
| BUS 200 | Professional Development Two | 1 |
| BUS 300 | Professional Development Three | 1 |
| BUS 400 | Professional Development Four | 1 |
| Nature of Business: | ||
| BUS 101 | Nature of Business | 3 |
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | ||
| BUS 204 | Fundamentals of Business Law and Ethics | 3 |
| Tools of Business | ||
| BUS 206 | Fund of Prob Solving w Excel | 3 |
| BUS 207 | Fund of Interpersonal Bus Comm | 3 |
| BUS 209 | Fundamentals of Financial and Managerial Accounting | 3 |
| Essential Series: Functions of Business | ||
| BUS 301W | Fundamentals of Formal Commun. | 3 |
| BUS 302 | Essentials of Finance | 3 |
| BUS 303 | Essentials of Org Behav/HR Mgt | 3 |
| BUS 304 | Essentials of MIS | 3 |
| BUS 305 | Essentials of Marketing | 3 |
| BUS 306 | Essentials of Supply Chain Mgt | 3 |
| Mastery of Business: | ||
| BUS 402 | Integrated Strategic Mgmnt | 3 |
| Supporting Course Requirements | ||
| Fundamentals Series: Environment and Tools of Business | ||
| Element 2, three hours, and Element 5B, three hours, included above | ||
| Environment of Business | ||
| Fundamentals of Microeconomics (Element 5B) G | ||
| ECO 231 | Fundamentals of Macroeconomics | 3 |
| Tools of Business | ||
| Algebra: Polynomials (Element 2) G | ||
| Algebra: Functions & Matrices (Element 2) G | ||
| Choose from one of the following: | ||
| College Algebra (Element 2) G | ||
| Applied Calculus (Element 2) G | ||
| STA 270 | Applied Statistics | 4 |
| Concentrations | ||
| Students must select one of the following Concentrations: | 24-40 | |
General Marketing | ||
Music Marketing | ||
Marketing Research and Analytics | ||
PGA Golf Management | ||
| Free Electives | ||
| Choose from 0-13 hours of free electives 2 | 0-13 | |
| Total Hours | 107-136 | |
- G
Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.
- 2
May include three hours approved business electives. Upper Division electives may be required to meet the University 43 hour upper division requirement.
Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| CIS 430 | Business Data Mining | 3 |
| MKT 350 | Consumer Behavior in Marketing | 3 |
| MKT 400 | International Marketing | 3 |
| MKT 455 | Marketing Research and Analysis | 3 |
| MKT 456 | Qualitative Research in Marketing | 3 |
| MKT 457 | Experimental Design for Marketing | 3 |
| MKT 460 | Marketing Management | 3 |
| MKT 481 | Internship in Marketing | 3 |
| Total Hours | 24 | |