Sales, Certificate
The Certificate in Sales is offered for all students who are interested in a rewarding sales career. The courses in this certificate go beyond theory, providing students valuable skills to help them be successful in real sales environments. The courses are taught using a combination of lectures, hands-on exercise, business cases, projects, and role playing. This certificate will serve as solid evidence of a professional training in sales for company recruiters. Students must earn at least 6 of the 12 hours required for the certificate in residence at EKU and must earn a “C” or better in all courses comprising the certificate.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| BUS 305 | Essentials of Marketing | 3 |
| or MKT 301 | Principles of Marketing (NB) | |
| MKT 310 | Personal Selling | 3 |
| MKT 408 | Sales Management | 3 |
| Choose from one of the following: | 3 | |
| Consumer Behavior in Marketing | ||
| Industrial Marketing | ||
| Advanced Sales | ||
| Internship in Marketing | ||
| Special Problems in Marketing:___ | ||
| Total Hours | 12 | |