Academic Catalog

General Business, Bachelor of Business Administration with a Concentration in Corporate Communication and Technology (B.B.A.)

EKU Campus

Program Requirements

CIP Code: 52.0101

Summary Checklist for General Education

Element 1
A: Written Communication3
B: Written Communication3
C: Oral Communication3
Element 2
Quantitative Reasoning3
Element 3
A: Arts3
B: Humanities3
Element 4
Natural Sciences6
Element 5
A: Historical Science3
B: Social Behaviorial Science3
Element 6
Diversity of Perspectives Experiences6
Total Hours36

Students are expected to complete Elements 1 and 2 within their first 60 hours of college credit.


University Graduation Requirements
General Education36
Student Success Seminar
BUS 100Professional Development One1
Writing Intensive Course (hrs. incorporated into Major/Supporting/Gen Ed/Free Electives category)
Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories)
ACCT - General Business majors will fulfill ACCT with the following. (Credit hours will be counted in Major requirements)
Integrated Strategic Mgmnt
Business and Marketing Education/Teaching concentration will fulfill with the following. (Credit hours will be counted in Professional Education requirements below.)
Clinical VI: The Professional Semester
Major Requirements
Business Core Courses
Professional Development Series:
BUS 200Professional Development Two1
BUS 300Professional Development Three1
BUS 400Professional Development Four1
Nature of Business:
BUS 101Nature of Business3
Fundamentals Series: Environment and Tools of Business
Choose from four hours of the following:4
Environment of Business
Fundamentals of Business Law and Ethics
Tools of Business
Fund of Prob Solving w Excel
Fund of Interpersonal Bus Comm
Fundamentals of Financial and Managerial Accounting
Essential Series: Functions of Business
BUS 301WFundamentals of Formal Commun.3
BUS 302Essentials of Finance3
BUS 303Essentials of Org Behav/HR Mgt3
BUS 304Essentials of MIS3
BUS 305Essentials of Marketing3
BUS 306Essentials of Supply Chain Mgt3
Mastery of Business:
BUS 402Integrated Strategic Mgmnt3
Supporting Course Requirements
Fundamentals Series: Environment and Tools of Business
Element 2, three hours, and Element 5B, three hours, included above
Environment of Business
Fundamentals of Microeconomics (Element 5B) G
ECO 231Fundamentals of Macroeconomics3
Tools of Business
Algebra: Polynomials (Element 2) G
Algebra: Functions & Matrices (Element 2) G
Choose from one of the following:
College Algebra (Element 2) G
Applied Calculus (Element 2) G
STA 270Applied Statistics4
Students must select one of the following Concentrations:24-46
General Business
International Business
Global Supply-Chain Management
Corporate Communication and Technology
Business and Marketing Education/Teaching
Free Electives
Choose from 0-3 hours of free electives0-3
Total Hours99-124

Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.


Concentration Courses
CCT 270Entrepreneurship3
CCT 304SApplied Entrepreneurship and Service Learning3
CCT 310International Business Communication3
CCT 550Integrated Corporate Communication3
CCT 570Web Design for Offices3
GBU 201International Business3
MGT 480Organization Behavior3
Choose from three hours of the following:3
Integrated Marketing Communications
International Marketing
Digital Marketing
Choose from three hours of the following:3
Human Resource Management
Small Business Management Innovation and Entrepreneurship
MGT 465
Total Hours27