Marketing, Bachelor of Business Administration (BBA) [Marketing Analytics and Research Concentration] (MBA) [Customized Concentration] Accelerated 3 + 2 Dual Degree Program
Students accepted into the Accelerated Dual Degree Option are able to complete their BBA degree and MBA degree within 5 calendar years because of the accelerated curriculum; nine semester hours of graduate coursework will apply to both the undergraduate BBA degree and the graduate MBA degree. Only undergraduate students of proven academic ability will be considered for the program. Students should be aware that, in order to maintain their progress in the accelerated program, careful coordination with their advisor is required. Depending upon undergraduate progress at the time of dual degree admission, some summer school classes may be needed.
Admission Requirements for the Accelerated Dual Degree Program
Students interested in this program must satisfy all the following conditions:
1. Junior or Senior standing
2. Maintain an overall grade point average (GPA) of at least 3.0 at the time of dual degree admission
3. Be approved by both the MBA Director and the Graduate School (see the 3+2 Enrollment Approval Form at http://gradschool.eku.edu/graduate-school-forms)
4. Maintain an overall undergraduate and graduate GPA of at least 3.0 to continue each semester with dual degree coursework
5. Have an institutional undergraduate and graduate GPA of at least 3.0 to be allowed to move into graduate student status after earning the B.B.A. degree.
Program Requirements
Students in the Accelerated Dual Degree Option must complete the BBA in Marketing, Marketing Research and Analytics Concentration requirements listed below, with at least a 3.0 GPA, and must apply and be approved to graduate with that degree before being admitted as a graduate student and allowed to proceed to the MBA program. Nine credit hours of graduate coursework (three courses from the following courses: MKT 755, MKT 756, and MKT 757, will be applicable to the undergraduate degree; and they will be applied to the concentration requirements for the MBA.
CIP Code: 52.1401
Summary Checklist for General Education
| Code | Title | Hours |
|---|---|---|
| Element 1 | ||
| A: Written Communication | 3 | |
| B: Written Communication | 3 | |
| C: Oral Communication | 3 | |
| Element 2 | ||
| Quantitative Reasoning | 3 | |
| Element 3 | ||
| A: Arts | 3 | |
| B: Humanities | 3 | |
| Element 4 | ||
| Natural Sciences | 6 | |
| Element 5 | ||
| A: Historical Science | 3 | |
| B: Social Behavioral Science | 3 | |
| Element 6 | ||
| Diversity of Perspectives Experiences | 6 | |
| Total Hours | 36 | |
Students are expected to complete Elements 1 and 2 within their first 60 hours of college credit.
Major
| Code | Title | Hours |
|---|---|---|
| University Graduation Requirements | ||
| General Education | 36 | |
| Student Success Seminar | ||
| BUS 100 | Professional Development One | 1 |
| Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories) | ||
| Major Requirements | ||
| Business Core Courses | ||
| Professional Development Series: | ||
| BUS 200 | Professional Development Two | 1 |
| BUS 300 | Professional Development Three | 1 |
| BUS 400 | Professional Development Four | 1 |
| Nature of Business: | ||
| BUS 101 | Nature of Business | 3 |
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | ||
| BUS 204 | Fundamentals of Business Law and Ethics | 3 |
| Tools of Business | ||
| BUS 206 | Fund of Prob Solving w Excel | 3 |
| BUS 207 | Fund of Interpersonal Bus Comm | 3 |
| BUS 209 | Fundamentals of Financial and Managerial Accounting | 3 |
| Essential Series: Functions of Business | ||
| BUS 301W | Essentials of Formal Communication | 3 |
| or BUS 301 | Essentials of Formal Communication | |
| BUS 302 | Essentials of Finance | 3 |
| BUS 303 | Essentials of Org Behav/HR Mgt | 3 |
| BUS 304 | Essentials of MIS | 3 |
| BUS 305 | Essentials of Marketing | 3 |
| BUS 306 | Essentials of Supply Chain Mgt | 3 |
| Mastery of Business: | ||
| BUS 402 | Integrated Strategic Mgmnt | 3 |
| Supporting Course Requirements | ||
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | 3 | |
| Fundamentals of Microeconomics (Element 5B) G | ||
| Fundamentals of Macroeconomics | ||
| Choose one of the following three options: | ||
| Algebra: Polynomials (Element 2) G | ||
| And | ||
| Algebra: Functions & Matrices (Element 2) G | ||
| Or | ||
| College Algebra (Element 2) G | ||
| Or | ||
| Applied Calculus (Element 2) G | ||
| Choose one of the following: | 3-4 | |
| Business Statistics | ||
| Applied Statistics | ||
| Concentrations | ||
| Students must select one of the following Concentrations: | ||
General Marketing | ||
| Marketing Research and Analytics Concentration | 24 | |
| Free Electives | ||
| Choose 13-14 hours of free electives 2 | 13-14 | |
| Total Hours | 120 | |
- G
Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.
- 2
May include three hours approved business electives. Upper Division electives may be required to meet the University 43 hour upper division requirement.
Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| CIS 430 | Business Data Mining | 3 |
| MKT 350 | Consumer Behavior in Marketing | 3 |
| MKT 400 | International Marketing | 3 |
| MKT 755 | Marketing Research and Analysis | 3 |
| MKT 756 | Qualitative Marketing in Research | 3 |
| MKT 757 | Experimental Design for Marketing | 3 |
| MKT 460 | Marketing Management | 3 |
| MKT 481 | Internship in Marketing | 3 |
| Total Hours | 24 | |
Master of Business Administration (MBA)