Marketing, Bachelor of Business Administration with a Concentration in Music Marketing (B.B.A.)
Program Requirements
CIP Code: 52.1401
Summary Checklist for General Education
Code | Title | Hours |
---|---|---|
Element 1 | ||
A: Written Communication | 3 | |
B: Written Communication | 3 | |
C: Oral Communication | 3 | |
Element 2 | ||
Quantitative Reasoning | 3 | |
Element 3 | ||
A: Arts | 3 | |
B: Humanities | 3 | |
Element 4 | ||
Natural Sciences | 6 | |
Element 5 | ||
A: Historical Science | 3 | |
B: Social Behaviorial Science | 3 | |
Element 6 | ||
Diversity of Perspectives Experiences | 6 | |
Total Hours | 36 |
Students are expected to complete Elements 1 and 2 within their first 60 hours of college credit.
Major
Code | Title | Hours |
---|---|---|
University Graduation Requirements | ||
General Education | 36 | |
Student Success Seminar | ||
BUS 100 | Professional Development One | 1 |
Writing Intensive Course (Hrs. incorporated into Major/Supporting/Gen Ed/Free Electives category) | ||
Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories) | ||
ACCT - Marketing majors will fulfill ACCT with the following. (Credit hours will be counted in Major requirements) | ||
Integrated Strategic Mgmnt | ||
Major Requirements | ||
Business Core Courses | ||
Professional Development Series: | ||
BUS 200 | Professional Development Two | 1 |
BUS 300 | Professional Development Three | 1 |
BUS 400 | Professional Development Four | 1 |
Nature of Business: | ||
BUS 101 | Nature of Business | 3 |
Fundamentals Series: Environment and Tools of Business | ||
Environment of Business | ||
BUS 204 | Fundamentals of Business Law and Ethics | 3 |
Tools of Business | ||
BUS 206 | Fund of Prob Solving w Excel | 3 |
BUS 207 | Fund of Interpersonal Bus Comm | 3 |
BUS 209 | Fundamentals of Financial and Managerial Accounting | 3 |
Essential Series: Functions of Business | ||
BUS 301W | Fundamentals of Formal Commun. | 3 |
BUS 302 | Essentials of Finance | 3 |
BUS 303 | Essentials of Org Behav/HR Mgt | 3 |
BUS 304 | Essentials of MIS | 3 |
BUS 305 | Essentials of Marketing | 3 |
BUS 306 | Essentials of Supply Chain Mgt | 3 |
Mastery of Business: | ||
BUS 402 | Integrated Strategic Mgmnt | 3 |
Supporting Course Requirements | ||
Fundamentals Series: Environment and Tools of Business | ||
Element 2, three hours, and Element 5B, three hours, included above | ||
Environment of Business | ||
Fundamentals of Microeconomics (Element 5B) G | ||
ECO 231 | Fundamentals of Macroeconomics | 3 |
Tools of Business | ||
Algebra: Polynomials (Element 2) G | ||
Algebra: Functions & Matrices (Element 2) G | ||
Choose from one of the following: | ||
College Algebra (Element 2) G | ||
Applied Calculus (Element 2) G | ||
STA 270 | Applied Statistics | 4 |
Concentrations | ||
Students must select one of the following Concentrations: | 24-40 | |
General Marketing | ||
Music Marketing | ||
Marketing Research and Analytics | ||
PGA Golf Management | ||
Free Electives | ||
Choose from 0-13 hours of free electives 2 | 0-13 | |
Recommended: | ||
BEM 240 | ||
Other business courses as electives, up to 50% of program | ||
Total Hours | 107-136 |
- G
Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.
- 2
May include three hours approved business electives. Upper Division electives may be required to meet the University 43 hour upper division requirement.
Concentration
Code | Title | Hours |
---|---|---|
Concentration Courses | ||
MUS 190 | Music Industry I | 2 |
MUS 191 | Music Industry II | 2 |
MUS 290 | Film Scoring | 2 |
MUS 390 | Music Industry III | 3 |
MUS 391 | Music Industry IV | 3 |
Choose from 15 hours of the following: | 15 | |
Small Business Management Innovation and Entrepreneurship | ||
Services Marketing | ||
Personal Selling | ||
Applied Learning in Marketing | ||
International Marketing | ||
Digital Marketing | ||
Retailing Management | ||
Marketing of the Arts | ||
Total Hours | 27 |