Program Requirements

CIP Code: 52.1401

Summary Checklist for General Education

Course List

Code	Title	Hours
Element 1
A: Written Communication		3
B: Written Communication		3
C: Oral Communication		3
Element 2
Quantitative Reasoning		3
Element 3
A: Arts		3
B: Humanities		3
Element 4
Natural Sciences		6
Element 5
A: Historical Science		3
B: Social Behaviorial Science		3
Element 6
Diversity of Perspectives Experiences		6
Total Hours		36

Students are expected to complete Elements 1 and 2 within their first 60 hours of college credit.

Major

Course List

Code	Title	Hours
University Graduation Requirements
General Education		36
Student Success Seminar
BUS 100	Professional Development One	1
Writing Intensive Course (Hrs. incorporated into Major/Supporting/Gen Ed/Free Electives category)
Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories)
ACCT - Marketing majors will fulfill ACCT with the following. (Credit hours will be counted in Major requirements)
BUS 402	Integrated Strategic Mgmnt
Major Requirements
Business Core Courses
Professional Development Series:
BUS 200	Professional Development Two	1
BUS 300	Professional Development Three	1
BUS 400	Professional Development Four	1
Nature of Business:
BUS 101	Nature of Business	3
Fundamentals Series: Environment and Tools of Business
Environment of Business
BUS 204	Fundamentals of Business Law and Ethics	3
Tools of Business
BUS 206	Fund of Prob Solving w Excel	3
BUS 207	Fund of Interpersonal Bus Comm	3
BUS 209	Fundamentals of Financial and Managerial Accounting	3
Essential Series: Functions of Business
BUS 301W	Fundamentals of Formal Commun.	3
BUS 302	Essentials of Finance	3
BUS 303	Essentials of Org Behav/HR Mgt	3
BUS 304	Essentials of MIS	3
BUS 305	Essentials of Marketing	3
BUS 306	Essentials of Supply Chain Mgt	3
Mastery of Business:
BUS 402	Integrated Strategic Mgmnt	3
Supporting Course Requirements
Fundamentals Series: Environment and Tools of Business
Element 2, three hours, and Element 5B, three hours, included above
Environment of Business
ECO 230	Fundamentals of Microeconomics (Element 5B) G
ECO 231	Fundamentals of Macroeconomics	3
Tools of Business
MAT 112A	Algebra: Polynomials (Element 2) G
MAT 112B	Algebra: Functions & Matrices (Element 2) G
Choose from one of the following:
MAT 114	College Algebra (Element 2) G
MAT 211	Applied Calculus (Element 2) G
STA 270	Applied Statistics	4
Concentrations
Students must select one of the following Concentrations:		24-40
General Marketing
Music Marketing
Marketing Research and Analytics
PGA Golf Management
Free Electives
Choose from 0-13 hours of free electives 2		0-13
Recommended:
BEM 240
Other business courses as electives, up to 50% of program
Total Hours		107-136

G

Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.

²

May include three hours approved business electives. Upper Division electives may be required to meet the University 43 hour upper division requirement.

 Concentration

Course List

Code	Title	Hours
Concentration Courses
MUS 190	Music Industry I	2
MUS 191	Music Industry II	2
MUS 290	Film Scoring	2
MUS 390	Music Industry III	3
MUS 391	Music Industry IV	3
Choose from 15 hours of the following:		15
MGT 330	Small Business Management Innovation and Entrepreneurship
MKT 306	Services Marketing
MKT 310	Personal Selling
MKT 349	Applied Learning in Marketing
MKT 400	International Marketing
MKT 401	Digital Marketing
MKT 404	Retailing Management
MKT 420	Marketing of the Arts
Total Hours		27