Academic Catalog

General Business, Bachelor of Business Administration with a Concentration in General Business (B.B.A.)

EKU Campus

Program Requirements

CIP Code: 52.0101

Summary Checklist for General Education

Element 1
A: Written Communication3
B: Written Communication3
C: Oral Communication3
Element 2
Quantitative Reasoning3
Element 3
A: Arts3
B: Humanities3
Element 4
Natural Sciences6
Element 5
A: Historical Science3
B: Social Behaviorial Science3
Element 6
Diversity of Perspectives Experiences6
Total Hours36

Students are expected to complete Elements 1 and 2 within their first 60 hours of college credit.


University Graduation Requirements
General Education36
Student Success Seminar
BUS 100Professional Development One1
Writing Intensive Course (hrs. incorporated into Major/Supporting/Gen Ed/Free Electives category)
Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories)
ACCT - General Business majors will fulfill ACCT with the following. (Credit hours will be counted in Major requirements)
Integrated Strategic Mgmnt
Business and Marketing Education/Teaching concentration will fulfill with the following. (Credit hours will be counted in Professional Education requirements below.)
Clinical VI: The Professional Semester
Major Requirements
Business Core Courses
Professional Development Series:
BUS 200Professional Development Two1
BUS 300Professional Development Three1
BUS 400Professional Development Four1
Nature of Business:
BUS 101Nature of Business3
Fundamentals Series: Environment and Tools of Business
Choose from four hours of the following:4
Environment of Business
Fundamentals of Business Law and Ethics
Tools of Business
Fund of Prob Solving w Excel
Fund of Interpersonal Bus Comm
Fundamentals of Financial and Managerial Accounting
Essential Series: Functions of Business
BUS 301WFundamentals of Formal Commun.3
BUS 302Essentials of Finance3
BUS 303Essentials of Org Behav/HR Mgt3
BUS 304Essentials of MIS3
BUS 305Essentials of Marketing3
BUS 306Essentials of Supply Chain Mgt3
Mastery of Business:
BUS 402Integrated Strategic Mgmnt3
Supporting Course Requirements
Fundamentals Series: Environment and Tools of Business
Element 2, three hours, and Element 5B, three hours, included above
Environment of Business
Fundamentals of Microeconomics (Element 5B) G
ECO 231Fundamentals of Macroeconomics3
Tools of Business
Algebra: Polynomials (Element 2) G
Algebra: Functions & Matrices (Element 2) G
Choose from one of the following:
College Algebra (Element 2) G
Applied Calculus (Element 2) G
STA 270Applied Statistics4
Students must select one of the following Concentrations:24-46
General Business
International Business
Global Supply-Chain Management
Corporate Communication and Technology
Business and Marketing Education/Teaching
Free Electives
Choose from 0-3 hours of free electives0-3
Total Hours99-124

Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.


Concentration Courses
GBU 201International Business3
Choose from three hours of the following:3
Services Marketing
Integrated Marketing Communications
Personal Selling
Consumer Behavior in Marketing
International Marketing
Digital Marketing
Marketing for Entrepreneurs
Choose from three hours of the following:3
Money and Banking
Financial Institutions
Entrepreneurial Finance
Personal Financial Planning
Principles of Investments
Principles of International Finance
Choose from three hours of the following:3
Human Resource Management
Small Business Management Innovation and Entrepreneurship
Continuous Imp in Organization
International Management
MGT 470
One approved upper-division course from FIN, MKT, or MGT3
Choose from nine hours of approved business electives from the following prefixes: ACC, CCT, CIS, FIN, GBU, MGT, MKT, RMI9
Total Hours24