Academic Catalog

General Business, Bachelor of Business Administration with a Concentration in General Business (B.B.A.)

EKU Campus

Program Requirements

CIP Code: 52.0101

Summary Checklist for General Education

Element 1
A: Written Communication3
B: Written Communication3
C: Oral Communication3
Element 2
Quantitative Reasoning3
Element 3
A: Arts3
B: Humanities3
Element 4
Natural Sciences6
Element 5
A: Historical Science3
B: Social Behavioral Science3
Element 6
Diversity of Perspectives Experiences6
Total Hours36

Students are expected to complete Elements 1 and 2 within their first 60 hours of college credit.


University Graduation Requirements
General Education36
Student Success Seminar
BUS 100Professional Development One1
Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories)
Major Requirements
Business Core Courses
Professional Development Series:
BUS 200Professional Development Two1
BUS 300Professional Development Three1
BUS 400Professional Development Four1
Nature of Business:
BUS 101Nature of Business3
Fundamentals Series: Environment and Tools of Business
Environment of Business
BUS 204Fundamentals of Business Law and Ethics3
Tools of Business
BUS 206Fund of Prob Solving w Excel3
BUS 207Fund of Interpersonal Bus Comm3
BUS 209Fundamentals of Financial and Managerial Accounting3
Essential Series: Functions of Business
BUS 301WEssentials of Formal Communication3
or BUS 301 Essentials of Formal Communication
BUS 302Essentials of Finance3
BUS 303Essentials of Org Behav/HR Mgt3
BUS 304Essentials of MIS3
BUS 305Essentials of Marketing3
BUS 306Essentials of Supply Chain Mgt3
Mastery of Business:
BUS 402Integrated Strategic Mgmnt3
Supporting Course Requirements
Fundamentals Series: Environment and Tools of Business
Environment of Business3
Fundamentals of Microeconomics (Element 5B) G
Fundamentals of Macroeconomics
Choose one of the following three options:
Algebra: Polynomials (Element 2) G
Algebra: Functions & Matrices (Element 2) G
College Algebra (Element 2) G
Applied Calculus (Element 2) G
Choose one of the following:3-4
Business Statistics
Applied Statistics
Students must select one of the following Concentrations:
Business and Marketing Education/Teaching
Corporate Communication and Technology
General Business 24
International Business
Free Electives
Choose 13-14 hours of free electives13-14
Total Hours120

Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.


Concentration Courses
GBU 201International Business3
or MGT 318 Management Issues in International Business
Choose three hours from the following:3
Services Marketing
Integrated Marketing Communications
Professional Selling
Consumer Behavior in Marketing
International Marketing
Digital Marketing
Marketing for Entrepreneurs
Choose three hours from the following:3
Money and Banking
Financial Institutions
Entrepreneurial Finance
Personal Financial Planning
Principles of Investments
Principles of International Finance
Choose three hours from the following:3
Human Resource Management
Small Business Management Innovation and Entrepreneurship
Continuous Imp in Organization
International Management
One approved upper-division course from FIN, MKT, or MGT3
Choose nine hours of approved business electives from the following prefixes: ACC, CCT, CIS, ECO, FIN, GBU, MGT, MKT, RMI9
Total Hours24