Marketing, Bachelor of Business Administration with a Concentration in PGA Golf Management (B.B.A.)
Program Requirements
CIP Code: 52.1401
Major
| Code | Title | Hours |
|---|---|---|
| University Graduation Requirements | ||
| General Education | 36 | |
| Student Success Seminar | ||
| BUS 100 | Professional Development One | 1 |
| Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories) | ||
| Major Requirements | ||
| Business Core Courses | ||
| Professional Development Series: | ||
| BUS 200 | Professional Development Two | 1 |
| BUS 300 | Professional Development Three | 1 |
| BUS 400 | Professional Development Four | 1 |
| Nature of Business: | ||
| BUS 101 | Nature of Business | 3 |
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | ||
| BUS 204 | Fundamentals of Business Law and Ethics | 3 |
| Tools of Business | ||
| BUS 206 | Fund of Prob Solving w Excel | 3 |
| BUS 207 | Fund of Interpersonal Bus Comm | 3 |
| BUS 209 | Fundamentals of Financial and Managerial Accounting | 3 |
| Essential Series: Functions of Business | ||
| BUS 301 | Essentials of Formal Communication | 3 |
| BUS 302 | Essentials of Finance | 3 |
| BUS 303 | Essentials of Org Behavior and Human Resource Management | 3 |
| BUS 304 | Essentials of MIS | 3 |
| BUS 305 | Essentials of Marketing | 3 |
| BUS 306 | Essentials of Supply Chain Mgt | 3 |
| Mastery of Business: | ||
| BUS 402 | Integrated Strategic Mgmnt | 3 |
| Supporting Course Requirements | ||
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | 3 | |
| Fundamentals of Microeconomics (Element 5B) G | ||
| Fundamentals of Macroeconomics | ||
| Choose one of the following three options: | ||
| Algebra: Polynomials (Element 2) G | ||
| And | ||
| Algebra: Functions & Matrices (Element 2) G | ||
| Or | ||
| College Algebra (Element 2) G | ||
| Or | ||
| Applied Calculus (Element 2) G | ||
| Choose one of the following: | 3-4 | |
| Business Statistics | ||
| Applied Statistics | ||
| Concentrations | ||
| Students must select one of the following Concentrations: | ||
General Marketing | ||
Marketing Research and Analytics | ||
Music Marketing | ||
| PGA Golf Management Concentration | 40 | |
| Total Hours | 122-123 | |
- G
Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.
- 2
May include three hours approved business electives. Upper Division electives may be required to meet the University 43 hour upper division requirement.
Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| MGT 201 | Introduction to Golf Management | 3 |
| MGT 202 | Introduction to Golf Instruction | 3 |
| MGT 203 | Golf Operations I | 3 |
| MGT 204 | Golf Operations II | 3 |
| MGT 205 | Analysis of the Golf Swing | 3 |
| MGT 206 | Golf Operations and Administration | 3 |
| MGT 207 | Advance Golf Instruction & Special Programs | 3 |
| MGT 210 | Golf Operation III | 3 |
| MKT 310 | Professional Selling | 3 |
| MKT 350 | Consumer Behavior in Marketing | 3 |
| MKT 555 | Marketing Research and Analysis | 3 |
| PGM 349A | Cooperative Study: PGA Golf Management | 0.5 |
| PGM 349B | Cooperative Study: PGA Golf Management | 0.5 |
| PGM 349C | Cooperative Study: PGA Golf Management | 0.5 |
| PGM 349D | Cooperative Study: PGA Golf Management | 0.5 |
| PGM 349E | Cooperative Study: PGA Golf Management | 0.5 |
| OHO 351 | Turf Grass Management (additional requirement) | 4 |
| Exit Requirements | ||
| PGM 100 | PGA Playing Ability Test (completion of the PGA Playing Ability Test) | 0 |
| PGM 101 | Orientation (completion of completion of qualifying level to PGA Golf Management) | 0.5 |
| PGM 199 | PGA Education Level 1 (completion of Level 1 of PGA Education) | 0 |
| PGM 299 | PGA Education Level 2 (completion of Level 2 of PGA Education) | 0 |
| PGM 399 | PGA Education Level 3 (completion of Level 3 of PGA Education) | 0 |
| PGM 499 | PGA Final Experience (completion of PGA Final Experience) | 0 |
| Total Hours | 40 | |