Marketing, Bachelor of Business Administration (BBA) [Marketing Research and Analytics Concentration] (MBA) [Marketing Research and Analytics Concentration] Combination 3 + 2 Program
Students accepted to a Combination 3 + 2 Program are typically able to complete their bachelor’s degree and master’s degree within 5 calendar years by completing nine hours of graduate coursework which applies to their undergraduate degree requirements. Only undergraduate students with proven academic ability will be considered for the program.
Admission Requirements for the Combination 3 + 2 Program
Students seeking to enroll in a Combination 3 + 2 Program must satisfy all of the following conditions:
1) Junior or Senior in class standing
2) Undergraduate GPA of 3.0 or above
3) Maintain an overall undergraduate and graduate GPA of at least 3.0 to continue in the Combination 3 + 2 option
4) Approval from the department and Graduate School
To apply students may visit the Graduate School's website.
*Please note, enrollment in a Combination 3 + 2 undergraduate program does not equate to acceptance to the master's degree program. Students must submit an admissions application to begin the master's degree program.
Program Requirements
Students in the Combination 3 + 2 Program must complete the BBA in Marketing, Marketing Research and Analytics Concentration requirements listed below, with at least a 3.0 GPA, and must apply and be approved to graduate with that degree before being admitted as a graduate student and allowed to proceed to the MBA program. Nine credit hours of graduate coursework (three courses from the following courses: MKT 755, MKT 756, and MKT 757, will be applicable to the undergraduate degree; and they will be applied to the concentration requirements for the MBA.
CIP Code: 52.1401
Major
| Code | Title | Hours |
|---|---|---|
| University Graduation Requirements | ||
| General Education | 36 | |
| Student Success Seminar | ||
| BUS 100 | Professional Development One | 1 |
| Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories) | ||
| Major Requirements | ||
| Business Core Courses | ||
| Professional Development Series: | ||
| BUS 200 | Professional Development Two | 1 |
| BUS 300 | Professional Development Three | 1 |
| BUS 400 | Professional Development Four | 1 |
| Nature of Business: | ||
| BUS 101 | Nature of Business | 3 |
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | ||
| BUS 204 | Fundamentals of Business Law and Ethics | 3 |
| Tools of Business | ||
| BUS 206 | Fund of Prob Solving w Excel | 3 |
| BUS 207 | Fund of Interpersonal Bus Comm | 3 |
| BUS 209 | Fundamentals of Financial and Managerial Accounting | 3 |
| Essential Series: Functions of Business | ||
| BUS 301 | Essentials of Formal Communication | 3 |
| BUS 302 | Essentials of Finance | 3 |
| BUS 303 | Essentials of Org Behavior and Human Resource Management | 3 |
| BUS 304 | Essentials of MIS | 3 |
| BUS 305 | Essentials of Marketing | 3 |
| BUS 306 | Essentials of Supply Chain Mgt | 3 |
| Mastery of Business: | ||
| BUS 402 | Integrated Strategic Mgmnt | 3 |
| Supporting Course Requirements | ||
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | 3 | |
| Fundamentals of Microeconomics (Element 5B) G | ||
| Fundamentals of Macroeconomics | ||
| Choose one of the following three options: | ||
| Algebra: Polynomials (Element 2) G | ||
| And | ||
| Algebra: Functions & Matrices (Element 2) G | ||
| Or | ||
| College Algebra (Element 2) G | ||
| Or | ||
| Applied Calculus (Element 2) G | ||
| Choose one of the following: | 3-4 | |
| Business Statistics | ||
| Applied Statistics | ||
| Concentrations | ||
| Students must select one of the following Concentrations: | ||
General Marketing | ||
| Marketing Research and Analytics Concentration | 24 | |
| Free Electives | ||
| Choose 13-14 hours of free electives 2 | 13-14 | |
| Total Hours | 120 | |
- G
Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.
- 2
May include three hours approved business electives. Upper Division electives may be required to meet the University 43 hour upper division requirement.
Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| CIS 430 | Business Data Mining | 3 |
| MKT 350 | Consumer Behavior in Marketing | 3 |
| MKT 400 | International Marketing | 3 |
| MKT 755 | Marketing Research and Analysis | 3 |
| MKT 756 | Qualitative Marketing in Research | 3 |
| MKT 757 | Experimental Design for Marketing | 3 |
| MKT 460 | Marketing Management | 3 |
| MKT 481 | Internship in Marketing | 3 |
| Total Hours | 24 | |
Master of Business Administration (MBA)