Marketing, Bachelor of Business Administration with a Concentration in Music Marketing (B.B.A.)
Program Requirements
CIP Code: 52.1401
Major
| Code | Title | Hours |
|---|---|---|
| University Graduation Requirements | ||
| General Education | 36 | |
| Foundations of Learning | ||
| GSD 101 | Foundations of Learning | 3 |
| Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories) | ||
| Major Requirements | ||
| Business Core Courses | ||
| Professional Development Series: | ||
| BUS 200 | Professional Development Two | 1 |
| BUS 300 | Professional Development Three | 1 |
| BUS 400 | Professional Development Four | 1 |
| Nature of Business: | ||
| BUS 101 | Nature of Business | 3 |
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | ||
| BUS 204 | Fundamentals of Business Law and Ethics | 3 |
| Tools of Business | ||
| BUS 206 | Fund of Prob Solving w Excel | 3 |
| BUS 207 | Fund of Interpersonal Bus Comm | 3 |
| BUS 209 | Fundamentals of Financial and Managerial Accounting | 3 |
| Essential Series: Functions of Business | ||
| BUS 301 | Essentials of Formal Communication | 3 |
| BUS 302 | Essentials of Finance | 3 |
| BUS 303 | Essentials of Org Behavior and Human Resource Management | 3 |
| BUS 304 | Essentials of MIS | 3 |
| BUS 305 | Essentials of Marketing | 3 |
| BUS 306 | Essentials of Supply Chain Mgt | 3 |
| Mastery of Business: | ||
| BUS 402 | Integrated Strategic Mgmnt | 3 |
| Supporting Course Requirements | ||
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | 3 | |
| Fundamentals of Microeconomics (Element 5B) G | ||
| Fundamentals of Macroeconomics | ||
| Choose one of the following three options: | ||
| Algebra: Polynomials (Element 2) G | ||
| And | ||
| Algebra: Functions & Matrices (Element 2) G | ||
| Or | ||
| College Algebra (Element 2) G | ||
| Or | ||
| Applied Calculus (Element 2) G | ||
| Choose one of the following: | 3-4 | |
| Business Statistics | ||
| Applied Statistics | ||
| Concentrations | ||
| Students must select one of the following Concentrations: | ||
General Marketing | ||
Marketing Research and Analytics | ||
| Music Marketing Concentration | 27 | |
PGA Golf Management | ||
| Free Electives | 8-9 | |
| Total Hours | 120 | |
- G
Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.
- 2
May include three hours approved business electives. Upper Division electives may be required to meet the University 43 hour upper division requirement.
Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| MUS 190 | Music Industry I | 2 |
| MUS 191 | Music Industry II | 2 |
| MUS 290 | Film Scoring | 2 |
| MUS 390 | Music Industry III | 3 |
| MUS 391 | Music Industry IV | 3 |
| Choose from 15 hours of the following: | 15 | |
| Small Business Management Innovation and Entrepreneurship | ||
| Services Marketing | ||
| Professional Selling | ||
| Applied Learning in Marketing | ||
| International Marketing | ||
| Digital Marketing | ||
| Retailing Management | ||
| Marketing of the Arts | ||
| Total Hours | 27 | |