Marketing, Bachelor of Business Administration with a Concentration in Marketing Research and Analytics (B.B.A.)
Program Requirements
CIP Code: 52.1401
Major
| Code | Title | Hours |
|---|---|---|
| University Graduation Requirements | ||
| General Education | 36 | |
| Foundations of Learning | ||
| GSD 101 | Foundations of Learning | 3 |
| Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories) | ||
| Major Requirements | ||
| Business Core Courses | ||
| Professional Development Series: | ||
| BUS 200 | Professional Development Two | 1 |
| BUS 300 | Professional Development Three | 1 |
| BUS 400 | Professional Development Four | 1 |
| Nature of Business: | ||
| BUS 101 | Nature of Business | 3 |
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | ||
| BUS 204 | Fundamentals of Business Law and Ethics | 3 |
| Tools of Business | ||
| BUS 206 | Fund of Prob Solving w Excel | 3 |
| BUS 207 | Fund of Interpersonal Bus Comm | 3 |
| BUS 209 | Fundamentals of Financial and Managerial Accounting | 3 |
| Essential Series: Functions of Business | ||
| BUS 301 | Essentials of Formal Communication | 3 |
| BUS 302 | Essentials of Finance | 3 |
| BUS 303 | Essentials of Org Behavior and Human Resource Management | 3 |
| BUS 304 | Essentials of MIS | 3 |
| BUS 305 | Essentials of Marketing | 3 |
| BUS 306 | Essentials of Supply Chain Mgt | 3 |
| Mastery of Business: | ||
| BUS 402 | Integrated Strategic Mgmnt | 3 |
| Supporting Course Requirements | ||
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | 3 | |
| Fundamentals of Microeconomics (Element 5B) G | ||
| Fundamentals of Macroeconomics | ||
| Choose one of the following three options: | ||
| Algebra: Polynomials (Element 2) G | ||
| And | ||
| Algebra: Functions & Matrices (Element 2) G | ||
| Or | ||
| College Algebra (Element 2) G | ||
| Or | ||
| Applied Calculus (Element 2) G | ||
| Choose one of the following: | 3-4 | |
| Business Statistics | ||
| STA 270 | Applied Statistics | 4 |
| Concentrations | ||
| Students must select one of the following Concentrations: | ||
General Marketing | ||
| Marketing Research and Analytics | 24 | |
Music Marketing | ||
PGA Golf Management | ||
| Free Electives | 11-12 | |
| Total Hours | 120 | |
- G
Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.
- 2
May include three hours approved business electives. Upper Division electives may be required to meet the University 43 hour upper division requirement.
Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| CIS 430 | Business Data Mining | 3 |
| MKT 350 | Consumer Behavior in Marketing | 3 |
| MKT 400 | International Marketing | 3 |
| MKT 460 | Marketing Management | 3 |
| MKT 481 | Internship in Marketing | 3 |
| MKT 555 | Marketing Research and Analysis | 3 |
| MKT 556 | Qualitative Research in Marketing | 3 |
| MKT 557 | Experimental Design for Marketing | 3 |
| Students enrolled in the Marketing, Bachelor of Business Administration (BBA) Accelerated Dual Degree Program (MBA) with a Concentration in Marketing Research and Analytics will take nine hours of marketing electives at the 700 level. See Marketing, Bachelor of Business Administration (BBA) Accelerated Dual Degree Program (MBA) with a Concentration in Marketing Research and Analytics in the undergraduate catalog for more information. | ||
| Total Hours | 24 | |