Academic Catalog

General Business, Bachelor of Business Administration with a Concentration in General Business (B.B.A.)

EKU Campus

Program Requirements

CIP Code: 52.0101

Major

University Graduation Requirements
General Education36
Foundations of Learning
GSD 101Foundations of Learning3
Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories)
Major Requirements
Business Core Courses
Professional Development Series:
BUS 200Professional Development Two1
BUS 300Professional Development Three1
BUS 400Professional Development Four1
Nature of Business:
BUS 101Nature of Business3
Fundamentals Series: Environment and Tools of Business
Environment of Business
BUS 204Fundamentals of Business Law and Ethics3
Tools of Business
BUS 206Fund of Prob Solving w Excel3
BUS 207Fund of Interpersonal Bus Comm3
BUS 209Fundamentals of Financial and Managerial Accounting3
Essential Series: Functions of Business
BUS 301Essentials of Formal Communication3
BUS 302Essentials of Finance3
BUS 303Essentials of Org Behavior and Human Resource Management3
BUS 304Essentials of MIS3
BUS 305Essentials of Marketing3
BUS 306Essentials of Supply Chain Mgt3
Mastery of Business:
BUS 402Integrated Strategic Mgmnt3
Supporting Course Requirements
Fundamentals Series: Environment and Tools of Business
Environment of Business3
Fundamentals of Microeconomics (Element 5B) G
Fundamentals of Macroeconomics
Choose one of the following three options:
Algebra: Polynomials (Element 2) G
And
Algebra: Functions & Matrices (Element 2) G
Or
College Algebra (Element 2) G
Or
Applied Calculus (Element 2) G
Choose one of the following:3-4
Business Statistics
Applied Statistics
Concentrations
Students must select one of the following Concentrations:
Business and Marketing Education/Teaching
Corporate Communication and Technology
General Business 24
International Business
Free Electives11-12
Total Hours120
G

Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.

Concentration

Concentration Courses
GBU 201International Business3
or MGT 318 Management Issues in International Business
Choose three hours from the following:3
Services Marketing
Integrated Marketing Communications
Professional Selling
Consumer Behavior in Marketing
International Marketing
Digital Marketing
Marketing for Entrepreneurs
Choose three hours from the following:3
Money and Banking
Financial Institutions
Entrepreneurial Finance
Personal Financial Planning
Principles of Investments
Principles of International Finance
Choose three hours from the following:3
Human Resource Management
Small Business Management Innovation and Entrepreneurship
Continuous Imp in Organization
International Management
One approved upper-division course from FIN, MKT, or MGT3
Choose nine hours of approved business electives from the following prefixes: ACC, CCT, CIS, ECO, FIN, GBU, MGT, MKT, RMI9
Total Hours24