Public Relations, Bachelor of Arts (B.A.)

Program Objectives

Graduates of the Public Relations program pursue careers with corporations, non-profits, educational, governmental, media, and public relations and advertising agencies. Managing the communication between an organization and its publics, practitioners write news releases, video news releases, newsletters, speeches, annual reports, advertising copy, promotional pieces, feature stories, and social media entries, to name a few. Public Relations practitioners provide appropriate counsel in employee, community, financial, consumer, government, and media relations, as well as crisis communication, all based on ethical principles set forth by the Public Relations Society of America (PRSA). They manage social media accounts, plan events, fundraise, and address public concerns. Students must demonstrate excellence in writing, research, planning, communication, and evaluation of public situations strategies. 

Program Requirements

Program Requirements

CIP Code: 09.0902

Major

G

Course also satisfies an Essential Education element. 3 hours are included within the Essential Education requirement above. 

Key:

E

Course satisfies an Essential Education element.

*

Course must be taken in semester indicated.

Upper division courses: All students are required to have a minimum of 39 hrs. upper division (300-level or above) courses distributed throughout Major/Supporting/Essential Ed/Free Electives categories.

Public Relations B.A.