Marketing, Bachelor of Business Administration (B.B.A.)
Program Requirements
CIP Code: 52.1401
Major
| Code | Title | Hours |
|---|---|---|
| University Graduation Requirements | ||
| General Education | 36 | |
| Foundations of Learning | ||
| GSD 101 | Foundations of Learning | 3 |
| Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories) | ||
| Major Requirements | ||
| Business Core Courses | ||
| Professional Development Series: | ||
| BUS 200 | Professional Development Two | 1 |
| BUS 300 | Professional Development Three | 1 |
| BUS 400 | Professional Development Four | 1 |
| Nature of Business: | ||
| BUS 101 | Nature of Business | 3 |
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | ||
| BUS 204 | Fundamentals of Business Law and Ethics | 3 |
| Tools of Business | ||
| BUS 206 | Fund of Prob Solving w Excel | 3 |
| BUS 207 | Fund of Interpersonal Bus Comm | 3 |
| BUS 209 | Fundamentals of Financial and Managerial Accounting | 3 |
| Essential Series: Functions of Business | ||
| BUS 301 | Essentials of Formal Communication | 3 |
| BUS 302 | Essentials of Finance | 3 |
| BUS 303 | Essentials of Org Behav/HR Mgt | 3 |
| BUS 304 | Essentials of MIS | 3 |
| BUS 305 | Essentials of Marketing | 3 |
| BUS 306 | Essentials of Supply Chain Mgt | 3 |
| Mastery of Business: | ||
| BUS 402 | Integrated Strategic Mgmnt | 3 |
| Supporting Course Requirements | ||
| Fundamentals Series: Environment and Tools of Business | ||
| Environment of Business | ||
| Fundamentals of Microeconomics (Element 5B) G | ||
| Fundamentals of Macroeconomics (Element 5B) G | ||
| Choose one of the following three options: | ||
| Algebra: Polynomials and Algebra: Functions & Matrices (Element 2) G | ||
| College Algebra (Element 2) G | ||
| Applied Calculus (Element 2) G | ||
| STA 260 | Business Statistics | 3 |
| Major Core | ||
| MKT 350 | Consumer Behavior in Marketing | 3 |
| MKT 460 | Marketing Management | 3 |
| MKT 555 | Marketing Research and Analysis | 3 |
| Concentrations | ||
| Students must select one of the following Concentrations: | 15-31 | |
General Marketing | ||
Marketing Research and Analytics | ||
Music Marketing | ||
PGA Golf Management | ||
| Free Electives | 0-15 | |
| Total Hours | 120-121 | |
- G
Course also satisfies a General Education element. Hours are included within the 36 hr. General Education Requirement above.
- 2
May include three hours approved business electives. Upper Division electives may be required to meet the University 43 hour upper division requirement.
General Marketing Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| MKT 400 | International Marketing | 3 |
| Choose from 12 hours of approved upper division marketing electives 1 | 12 | |
| Students enrolled in the Marketing, Bachelor of Business Administration (BBA) Accelerated Dual Degree Program (MBA) with a Concentration in General Marketing will take nine hours of marketing electives at the 700 level. See Marketing, Bachelor of Business Administration (BBA) Accelerated Dual Degree Program (MBA) with a Concentration in General Marketing in the undergraduate catalog for more information. | ||
| Total Hours | 15 | |
Marketing Research and Analytics Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| MIS 430 | Business Data Mining | 3 |
| MKT 400 | International Marketing | 3 |
| MKT 481 | Internship in Marketing | 3 |
| MKT 556 | Qualitative Research in Marketing | 3 |
| MKT 557 | Experimental Design for Marketing | 3 |
| Students enrolled in the Marketing, Bachelor of Business Administration (BBA) Accelerated Dual Degree Program (MBA) with a Concentration in Marketing Research and Analytics will take nine hours of marketing electives at the 700 level. See Marketing, Bachelor of Business Administration (BBA) Accelerated Dual Degree Program (MBA) with a Concentration in Marketing Research and Analytics in the undergraduate catalog for more information. | ||
| Total Hours | 15 | |
Music Marketing Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| MKT 400 | International Marketing | 3 |
| MUS 190 | Music Industry I | 2 |
| MUS 191 | Music Industry II | 2 |
| MUS 390 | Music Industry III | 2 |
| MUS 501 | Music Leadership | 2 |
| Choose from 6 hours of the following: | 6 | |
| Small Business Management Innovation and Entrepreneurship | ||
| Services Marketing | ||
| Professional Selling | ||
| Applied Learning in Marketing | ||
| Digital Marketing | ||
| Marketing of the Arts | ||
| Marketing for Entrepreneurs | ||
| Total Hours | 17 | |
PGA Golf Management Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| OHO 351 | Turf Grass Management | 4 |
| PGM 101 | Orientation | 0.5 |
| PGM 201 | Introduction to Golf Management | 3 |
| PGM 202 | Introduction to Golf Instruction | 3 |
| PGM 203 | Golf Operations I | 3 |
| PGM 204 | Golf Operations II | 3 |
| PGM 205 | Analysis of the Golf Swing | 3 |
| PGM 306 | Golf Administration | 3 |
| PGM 307 | Advance Golf Instruction & Special Programs | 3 |
| PGM 310 | Golf Operation III | 3 |
| PGM 349A | Cooperative Study: PGA Golf Management | 0.5 |
| PGM 349B | Cooperative Study: PGA Golf Management | 0.5 |
| PGM 349C | Cooperative Study: PGA Golf Management | 0.5 |
| PGM 349D | Cooperative Study: PGA Golf Management | 0.5 |
| PGM 349E | Cooperative Study: PGA Golf Management | 0.5 |
| Exit Requirements | ||
| Students must Complete the following prior to graduation: | ||
PGA Playing Ability Test (P.A.T.) | ||
PGA Education Levels 1-3 and corresponding seminars | ||
PGA Comprehensive Exam | ||
PGA Business Simulation | ||
| Total Hours | 31 | |