Sport Management, Bachelor of Science (B.S.)

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The sport management major at Eastern Kentucky University is offered both as a traditional on-campus degree program or 100% on-line degree program. The major in sport management prepares the student for careers that focus on the business side of sport with careers in college and professional sports, recreational sports programs, fitness centers, youth sports, high school athletics, and other sport-related organizations. The complexities and challenges of sports require a well-prepared professional with qualifications in sports programming, supervision, management, facility planning, promotions, and purchasing.
 
The sport management major provides a quality educational experience that will prepare the student for a career in the rapidly changing arena of sport. EKU's sport management program emphasizes foundational knowledge, hands-on learning, and networking. Students are encouraged to engage in internships, research projects, and volunteer opportunities that lead directly to jobs in coaching, sport marketing, administration, player development, and beyond. 
 
The students receive cutting-edge instruction in a practical major of study that culminates in an internship experience that gives the student the “hands-on” experience necessary to secure employment within the industry. The internship is offered cooperatively with a variety of sport organizations, including professional sports teams, college athletic departments, and community organizations.
 
Students majoring in sport management have two concentrations to complement their degree: management and the applied professional studies options. Students are also strongly encouraged to consider a minor in Business and take the additional nine hours required for the minor. Additionally, the program provides unique opportunities to interact with athletics professionals, attend conferences, and conduct research, with faculty actively mentoring students toward publication and presentation.

Program Requirements

CIP Code: 31.0504

Major

University Graduation Requirements
Essential Education30
Foundations of Learning
GSD 101Foundations of Learning3
Upper division courses (hours are distributed throughout Major/Supporting/Essential Ed/Free Electives categories)39
Major Requirements
Core Courses
ESS 201Foundations of Sport Science3
ESS 322Legal Issues in Sport3
ESS 324Policy and Governance in Sport3
ESS 327Sport in American Society3
ESS 328Sport Finance3
ESS 400Management of Sport Organizations3
ESS 423Psychology of Coaching3
ESS 470Internship: Sport Management 16
ESS 530Sport Communications3
CMS 420Negotiation3
Concentrations24
Applied Professional Studies
Management
Free Electives
Choose from 30 hours of free electives 230
Total Hours
1

Students are required to document a minimum of fifty (50) hours of appropriately related experiences prior to enrolling in ESS 470

2

3 hours of free electives must be at or above the 300 level

Applied Professional Studies Concentration

Concentration Courses
CMS 200Interpersonal Communication3
CMS 310Team Building and Small Group Communication3
HSR 300Introduction to Counseling and Human Services3
GSD 399Professional Skill Development3
REC 401Management of Recreation Services3
Supporting Course Requirements
Research, Writing, and Rhetoric (Element 1B) E
Introduction to Psychology (Element 4B) E
PSY 300Social Psychology3
or PSY 305 Psychology of Personality
SOC 131Introductory Sociology3
SOC 399 Gender and Society3
Total Hours24

Management Concentration

Concentration Courses
BUS 204Fundamentals of Business Law and Ethics3
ACC 200Survey of Accounting3
or BUS 209 Fundamentals of Financial and Managerial Accounting
or ACC 201 Introduction to Financial Accounting
MGT 301Principles of Management (NB)3
MKT 301Principles of Marketing (NB)3
GSD 399Professional Skill Development3
REC 401Management of Recreation Services3
Supporting Course Requirements
Fundamentals of Microeconomics (Element 4B) E
INF 104Computer Literacy with Software Applications3
CMS 200Interpersonal Communication3
Mathematics with Applications (Element 2A) (or higher) E
Total Hours24
E

Course also satisfies a Essential Education element. Hours are included within the 30 hr. Essential Education requirement above.

Key:
E

Course satisfies an Essential Education element.

*

Course must be taken in semester indicated.

Upper division courses: All students are required to have a minimum of 39 hrs. upper division (300-level or above) courses distributed throughout Major/Supporting/Essential Ed/Free Electives categories.

Sport Management B.S. - Applied Professional Studies Concentration

Plan of Study Grid
First Year
First SemesterHours
GSD 101 Foundations of Learning 3
ENG 101 Reading, Writing, and Rhetoric (E-1A) E 3
EE: E1-C (Oral Communication) E 3
EE: E-2A (Quantitative Reasoning) E 3
CMS 200 Interpersonal Communication (E-Flex) E 3
 Hours15
Second Semester
ENG 102 Research, Writing, and Rhetoric (E-1B) 3
ESS 201 Foundations of Sport Science 3
EE: E-3A (Arts) E 3
EE: E-3B (Humanities) E 3
Free Elective 3
 Hours15
Second Year
First Semester
EE: E-2B (Natural Sciences) E 3
ESS 324 Policy and Governance in Sport 3
PSY 200 Introduction to Psychology (E-4B) E 3
HSR 300 Introduction to Counseling and Human Services 3
Free Elective 3
 Hours15
Second Semester
EE: E-4A (Historical & Global Dimensions) E 3
PSY 300
Social Psychology
or Psychology of Personality
3
CMS 310 Team Building and Small Group Communication 3
Free Elective(s) 6
 Hours15
Third Year
First Semester
ESS 322 Legal Issues in Sport 3
SOC 131 Introductory Sociology 3
Free Elective 9
 Hours15
Second Semester
ESS 327 Sport in American Society 3
ESS 328 Sport Finance 3
ESS 400 Management of Sport Organizations 3
CMS 420 Negotiation 3
GSD 399 Professional Skill Development 3
 Hours15
Fourth Year
First Semester
ESS 423 Psychology of Coaching 3
REC 401 Management of Recreation Services 3
Free Elective(s) 9
 Hours15
Second Semester
ESS 470 Internship: Sport Management 6
ESS 530 Sport Communications 3
SOC 399 Gender and Society 3
Free Elective 3
 Hours15
 Total Hours120

Sport Management B.S. - Management Concentration

Plan of Study Grid
First Year
First SemesterHours
GSD 101 Foundations of Learning 3
ENG 101 Reading, Writing, and Rhetoric (E-1A) E 3
MAT 105 Mathematics with Applications (or higher, E-2A) E 3
EE: E-1C (Oral Communications) E 3
ESS 201 Foundations of Sport Science 3
 Hours15
Second Semester
ENG 102 Research, Writing, and Rhetoric (E-1B) E 3
EE: E-2B (Natural Sciences) E 3
EE: E-3A (Arts) E 3
ACC 200
Survey of Accounting
or Introduction to Financial Accounting
or Fundamentals of Financial and Managerial Accounting
3
Free Elective 3
 Hours15
Second Year
First Semester
EE: E-3B (Humanities) E 3
ESS 324 Policy and Governance in Sport 3
BUS 204 Fundamentals of Business Law and Ethics 3
Free Elective 6
 Hours15
Second Semester
EE: E-4A (Historical & Global Dimensions) E 3
Free Elective 3
ECO 230 Fundamentals of Microeconomics (E-4B) E 3
ESS 327 Sport in American Society 3
ESS 400 Management of Sport Organizations 3
 Hours15
Third Year
First Semester
ESS 322 Legal Issues in Sport 3
CMS 200 Interpersonal Communication (E-Flex) E 3
GSD 399 Professional Skill Development 3
INF 104 Computer Literacy with Software Applications 3
Free Elective 3
 Hours15
Second Semester
ESS 328 Sport Finance 3
ESS 530 Sport Communications 3
MGT 301 Principles of Management (NB) 3
Free Elective(s) 6
 Hours15
Fourth Year
First Semester
ESS 423 Psychology of Coaching 3
MKT 301 Principles of Marketing (NB) 3
REC 401 Management of Recreation Services 3
Free Elective(s) 6
 Hours15
Second Semester
ESS 470 Internship: Sport Management 6
CMS 420 Negotiation 3
Free Elective(s) 6
 Hours15
 Total Hours120