Master of Business Administration with a Concentration in Marketing Research and Analytics (MBA)
MBA
The EKU MBA prepares students for career advancement in their current and future positions. Through an applied integrated curriculum, students expand their knowledge of all functional areas of business. The MBA Program provides foundational business courses, combined with concentrations that allow students to pursue a more individualized curriculum that is related to their career goals, backgrounds, and interests. The program provides an innovative approach to prepare students for jobs. Students expand their knowledge of functional areas of business. The MBA program seeks to produce organizational leaders who are prepared to contribute successfully to any industry, organization, department, or situation – at any level.
The MBA Experience consists of six core courses, a capstone course, and a 9 to 12 hour concentration. The program is designed to take one year to complete. It provides an interdisciplinary curriculum leading to the development of knowledge, skills, and abilities demanded of MBA graduates. MBA courses are designed to be eight weeks intensive with weekly opportunities for learning and interaction; each course is three credit hours.
Expectations
In addition to course related knowledge and skills, we expect that our students will demonstrate the following workplace values:
- Strong Work Ethic
- Reliability
- Positive Attitude
- Commitment to Quality Work
- Adaptability
- Personal Integrity
- Respect and Empathy for Others
- Self-Motivation
- Resourcefulness
- Commitment to Grow and Learn
- Poise and Self-Confidence
- Professionalism
Graduate Course Credit — Required courses for the MBA program concentration can be approved 800-level courses or approved 700-level courses. All 700 level courses have undergraduate counterparts bearing the same last two digits. The 700 level courses are offered only for graduate level credit and require additional appropriate experiences for all students enrolled. Students who have previously taken the undergraduate counterpart of these courses at the 500 level will not be permitted to enroll for graduate level credit in the 700 level counterpart. Credit will not be awarded for both the 700 and 500 level of the same course.
Cross Listed Courses — Some courses are offered under different prefixes with the same course content. Students will not be awarded credit for any course for which they have previously received credit under a cross listed prefix.
Transfer Credit — Upon written petition, subject to approval by the Dean of the Graduate School and the Director of the MBA Program, students may transfer a maximum of six semester hours of acceptable graduate level business coursework from other AACSB-International accredited institutions.
The maximum course load for MBA students normally is nine semester hours. Students who have full-time employment are discouraged from taking more than six semester hours.
Program Requirements
Probation and Progress in the Program — All MBA students must achieve grades of “B” or better in all MBA coursework. Students who fail to meet this requirement are subject to dismissal. Students who wish to appeal their dismissal must do so within one year of the date of notification of dismissal. Reinstatement in the graduate program will be permitted only with the recommendation of the advisor, the MBA program coordinator, and approval by the Graduate Dean.
Exit Requirements
The Exit Requirements for the program are fulfilled through successful completion of the capstone course. MBA 895 Integrated Decision Making.
Admission Requirements
Minimum requirements for clear (unrestricted) admission to the Master of Business Administration program are as follows: Applicants must hold a accredited bachelor’s degree with a minimum overall undergraduate grade point average (UGPA) of 2.75
Expected Competencies — Applicants are expected to have sufficient background to function effectively in graduate courses that require computer-related knowledge or skills. Proficiency in word processing, spreadsheets, database management, and computer applications as well as knowledge of grounding in ethical behavior are assumed.
In addition, the assumption is made that all applicants can demonstrate proficiency in spoken and written communication. On the basis of GMAT verbal scores, interviews, samples of written work, or other appropriate indicators of speaking and writing proficiency, MBA applicants may be required as a precondition for admission to satisfactorily complete courses or tutorial experiences designed to enhance their communication skills.
International Students — Applications from international students are encouraged. In addition to the requirements listed above, applicants must meet the English Language Proficiency requirement by submitting acceptable test scores on the TOEFL or IELTS examinations. Refer to the University admission guidelines for admitting international students.
Application Procedures
The application process for the EKU MBA Experience begins with the Graduate School. Information for domestic students is available at https://gradschool.eku.edu/domestic-students. International students can find admission guidelines at https://gradschool.eku.edu/Intl_students.
As part of the application process, you will be directed to provide the following: an updated résumé, all unofficial undergraduate transcript(s), a personal statement, and two recommendation forms. These materials are submitted through the Graduate School portal, along with any other materials required by the Graduate School. Official GRE scores, if required by the Graduate School, must be received from the testing agency. Request that your scores be sent to EKU.
TOEFL or IELTS scores are required for all international students without a recent undergraduate degree from countries where English is the official language.
Program Requirements
Code | Title | Hours |
---|---|---|
Major Requirements | ||
College Requirements | ||
Required if Statistics and Microeconomics do not appear in undergraduate transcript. | ||
MBA 870 | Microecon and Stats for Mgrs | 0-3 |
Core Courses | ||
MBA 871 | Managerial Communication | 3 |
MBA 874 | Data Analytics for Managers | 3 |
MBA 875 | Leading Orgs Pple & Fut of Wrk | 3 |
MBA 881 | Accounting for Managers | 3 |
MBA 882 | Marketing Management | 3 |
MBA 883 | Financial Mgmt & Decision Mkg | 3 |
Capstone | ||
MBA 895 | Integrated Decision Making | 3 |
Concentrations | ||
Students must select one of the following Concentrations: | ||
Accounting | ||
Community Development | ||
Computer Science, Artificial Intelligence in Data Science | ||
Computer Science, Cybersecurity, and Digital Forensics | ||
Computer Science, Game Design | ||
Construction Management | ||
Corporate Securities Operations | ||
Emergency Management & Disaster Resilience | ||
Manufacturing Management | ||
Marketing Research & Analytics | 9 | |
Occupational Safety | ||
Organizational Psychology | ||
Public Administration | ||
Customized Concentration | ||
Total Hours | 30-33 |
Concentration
Code | Title | Hours |
---|---|---|
Concentration Courses | ||
MKT 755 | Marketing Research and Analysis | 3 |
MKT 756 | Qualitative Marketing in Research | 3 |
MKT 757 | Experimental Design for Marketing | 3 |
Total Hours | 9 |