Sport Management, Bachelor of Science (B.S.)
The sport management major at Eastern Kentucky University is offered both as a traditional on-campus degree program or 100% on-line degree program. The major in sport management prepares the student for careers that focus on the business side of sport with careers in college and professional sports, recreational sports programs, fitness centers, youth sports, high school athletics, and other sport-related organizations. The complexities and challenges of sports require a well-prepared professional with qualifications in sports programming, supervision, management, facility planning, promotions, and purchasing.
The sport management major provides a quality educational experience that will prepare the student for a career in the rapidly changing arena of sport. EKU's sport management program emphasizes foundational knowledge, hands-on learning, and networking. Students are encouraged to engage in internships, research projects, and volunteer opportunities that lead directly to jobs in coaching, sport marketing, administration, player development, and beyond.
The students receive cutting-edge instruction in a practical major of study that culminates in an internship experience that gives the student the “hands-on” experience necessary to secure employment within the industry. The internship is offered cooperatively with a variety of sport organizations, including professional sports teams, college athletic departments, and community organizations.
Students majoring in sport management have two concentrations to complement their degree: management and the applied professional studies options. Students are also strongly encouraged to consider a minor in Business and take the additional nine hours required for the minor. Additionally, the program provides unique opportunities to interact with athletics professionals, attend conferences, and conduct research, with faculty actively mentoring students toward publication and presentation.
Program Requirements
CIP Code: 31.0504
Major
| Code | Title | Hours |
|---|---|---|
| University Graduation Requirements | ||
| General Education | 36 | |
| Foundations of Learning | ||
| GSD 101 | Foundations of Learning | 3 |
| Upper division courses (42 hrs. distributed throughout Major/Supporting/Gen Ed/Free Electives categories) | ||
| Major Requirements | ||
| Core Courses | ||
| ESS 201 | Foundations of Sport Science | 3 |
| ESS 322 | Legal Issues in Sport | 3 |
| ESS 324 | Policy and Governance in Sport | 3 |
| ESS 327 | Sport in American Society | 3 |
| ESS 328 | Sport Finance | 3 |
| ESS 400 | Management of Sport Organizations | 3 |
| ESS 423 | Psychology of Coaching | 3 |
| ESS 470 | Internship: Sport Management 1 | 6 |
| ESS 530 | Sport Communications | 3 |
| CMS 420 | Negotiation | 3 |
| Concentrations | 24 | |
Applied Professional Studies | ||
Management | ||
| Free Electives | ||
| Choose from 24 hours of free electives 2 | 24 | |
| Total Hours | 120 | |
- 1
Students are required to document a minimum of fifty (50) hours of appropriately related experiences prior to enrolling in ESS 470
- 2
3 hours of free electives must be at or above the 300 level
Applied Professional Studies Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| CMS 200 | Interpersonal Communication | 3 |
| CMS 310 | Team Building and Small Group Communication | 3 |
| HSR 300 | Introduction to Counseling and Human Services | 3 |
| GSD 399 | Professional Skill Development | 3 |
| REC 401 | Management of Recreation Services | 3 |
| Supporting Course Requirements | ||
| Research, Writing, and Rhetoric (Element 1B) G | ||
| Introduction to Psychology (Element 5B) G | ||
| PSY 300 | Social Psychology | 3 |
| or PSY 305 | Psychology of Personality | |
| SOC 131 | Introductory Sociology | 3 |
| SOC 399 | Gender and Society | 3 |
| Total Hours | 24 | |
Management Concentration
| Code | Title | Hours |
|---|---|---|
| Concentration Courses | ||
| BUS 204 | Fundamentals of Business Law and Ethics | 3 |
| ACC 200 | Survey of Accounting | 3 |
| or BUS 209 | Fundamentals of Financial and Managerial Accounting | |
| or ACC 201 | Introduction to Financial Accounting | |
| MGT 301 | Principles of Management (NB) | 3 |
| MKT 301 | Principles of Marketing (NB) | 3 |
| GSD 399 | Professional Skill Development | 3 |
| REC 401 | Management of Recreation Services | 3 |
| Supporting Course Requirements | ||
| Fundamentals of Microeconomics (Element 5B) G | ||
| INF 104 | Computer Literacy with Software Applications | 3 |
| CMS 200 | Interpersonal Communication | 3 |
| Mathematics with Applications (Element 2) (or higher) G | ||
| Total Hours | 24 | |
- G
Course also satisfies a General Education element. Hours are included within the 36 hr. General Education requirement above.